Council of States committee wants to allow beer and wine advertising
The Foreign Affairs Committee (FAC) of the Council of States accepts the lifting of the ban on advertising wine and beer for foreign advertising windows, but not for the SRG. In doing so, it wants to secure access to the EU's Media film promotion program.
The Foreign Affairs Committee (FAC) of the Council of States accepts the lifting of the ban on advertising wine and beer for foreign advertising windows, but not for the SRG. In doing so, it wants to secure access to the EU's Media film promotion program.
The relaxation of the ban on alcohol advertising in the Radio and Television Act is intended to enable Switzerland's definitive participation in the media program and prevent Switzerland from being placed at a disadvantage compared to foreign TV advertising windows. The matter was referred back to the Federal Council by Parliament in December 2007. The councillors wanted to retain the ban on advertising for alcohol, politics and religion. However, the ban clashes with the current EU "Television without Frontiers" Directive, the adoption of which is a condition for Media participation.
As the parliamentary services announced on Tuesday, the APK supports the conclusion of the media agreement and approves the financing of Switzerland's participation with CHF 41 million for the years 2010-2013. The agreement is an important part of Switzerland's European and cultural policy. According to the press release, the APK welcomes the fact that political and religious advertising as well as advertising for spirits and alcopops can continue to be banned from foreign advertising windows. However, it requested by 6 votes to 5 that the ban on alcohol advertising in SRG programs be retained.
The relaxation of the ban on alcohol advertising in the Radio and Television Act is intended to enable Switzerland's definitive participation in the media program and prevent Switzerland from being placed at a disadvantage compared to foreign TV advertising windows. The matter was referred back to the Federal Council by Parliament in December 2007. The councillors wanted to retain the ban on advertising for alcohol, politics and religion. However, the ban clashes with the current EU "Television without Frontiers" Directive, the adoption of which is a condition for Media participation.
As the parliamentary services announced on Tuesday, the APK supports the conclusion of the media agreement and approves the financing of Switzerland's participation with CHF 41 million for the years 2010-2013. The agreement is an important part of Switzerland's European and cultural policy. According to the press release, the APK welcomes the fact that political and religious advertising as well as advertising for spirits and alcopops can continue to be banned from foreign advertising windows. However, it requested by 6 votes to 5 that the ban on alcohol advertising in SRG programs be retained.
