Queuing is yesterday's news
Adcom Communication has launched a poster campaign for Ticketcorner. It is aimed at all winter sports enthusiasts who do not consider waiting in line for a ski pass to be a natural part of the skiing experience.
Frustrating: you jump out of bed at the weekend to be one of the first on the slopes. And then you're not only stuck in a traffic jam, you're also queuing for your ski pass at the ticket office. But waiting before you hit the slopes is a thing of the past, because Ticketcorner has now rolled out the red carpet on the slopes: with the new online ski ticketing system, ski passes for 50 Swiss and 12 Austrian winter sports resorts can be booked directly online.
On the Ticketcorner.com website, the ski pass can be loaded onto a whole range of cards: the Ticketcorner VIP Membercard, the Ticketcorner Entry Card, the Coop Supercard Ticket and the Postfinance Card Ticket. The Swatch Snowpass and many keycards can also be loaded with the desired number of ski passes in this way. Ticketcorner transmits the ticket information entered to the selected ski resort - and the turnstiles on site then open the way to the slopes. Ski tickets can also be purchased via the Ticketcorner Call Center or at Ticketcorner advance booking offices.
Icy promo
The Zug-based agency Adcom Communication is promoting this clever idea. Its campaign aims to convey how easy the new ski ticketing system is. Adcom developed the slogan "The hottest winter season starts now" and works with typography and three subjects: a wagging computer mouse, an ice cream on a stick and a red carpet that leads directly into pristine white. Adcom limited itself to the colors red, black and white, the colors of the Ticketcorner logo. Simple - and very simple.
The motifs appear in print and online advertisements, on posters and postcards. In addition, promotional teams in ski suits swarmed out to various Swiss railroad stations at the beginning of December. They distributed around 20,000 ice creams and postcards with information about the new online service. According to Eric Hasler, Chief Communication Officer at Adcom, the reactions of passers-by to the distribution campaigns were extremely positive: "There was nothing left of the ice cream."
On the Ticketcorner.com website, the ski pass can be loaded onto a whole range of cards: the Ticketcorner VIP Membercard, the Ticketcorner Entry Card, the Coop Supercard Ticket and the Postfinance Card Ticket. The Swatch Snowpass and many keycards can also be loaded with the desired number of ski passes in this way. Ticketcorner transmits the ticket information entered to the selected ski resort - and the turnstiles on site then open the way to the slopes. Ski tickets can also be purchased via the Ticketcorner Call Center or at Ticketcorner advance booking offices.
Icy promo
The Zug-based agency Adcom Communication is promoting this clever idea. Its campaign aims to convey how easy the new ski ticketing system is. Adcom developed the slogan "The hottest winter season starts now" and works with typography and three subjects: a wagging computer mouse, an ice cream on a stick and a red carpet that leads directly into pristine white. Adcom limited itself to the colors red, black and white, the colors of the Ticketcorner logo. Simple - and very simple.
The motifs appear in print and online advertisements, on posters and postcards. In addition, promotional teams in ski suits swarmed out to various Swiss railroad stations at the beginning of December. They distributed around 20,000 ice creams and postcards with information about the new online service. According to Eric Hasler, Chief Communication Officer at Adcom, the reactions of passers-by to the distribution campaigns were extremely positive: "There was nothing left of the ice cream."
Anne-Friederike Wilhelm
