Solid Identities harmonizes appearance of BKW subsidiaries
The Zurich-based agency Solid Identities has developed a design system for BKW Building Solutions to harmonize the visual identities of its subsidiaries.
The working basis was the new, group-wide brand portfolio strategy, the visual elements of the BKW brand, and the existing logo ductus of the competence brands and their subsidiaries.
Solid Identities chose the bridging that BKW Building Solutions perceives in everyday life as a link between the subsidiary and the competence field of the parent company as the design guiding idea. The square competence mark logo builds the bridge between the white background, which is the carrier of the subsidiary's logo, and the green area or photograph, which represents the field of competence.
These measures created a simple, effective sub-branding system within the BKW brand world that can be easily applied to all touchpoints of BKW Building Solutions subsidiaries.
