Zalando plans to launch pre-owned offering in Switzerland as early as next year
The online fashion retailer Zalando is in the exploratory phase of bringing its new secondhand clothing offering to Switzerland. Lisa Miczaika, head of Zalando Switzerland, plans to launch the service as early as next year, as she explained in an interview with the Handelszeitung.
In those markets where the "Pre-Owned" segment has been launched, it has been very well received, says Miczaika: "We launched the Pre-Owned category this year and are seeing an extremely high level of interest from our customers - even though we've put virtually no marketing effort into it."
In an interview with the Handelszeitung Miczaika also talks about the attractiveness of the sports equipment sector: "With regard to sports equipment, I noticed in Lockdown that there isn't one really good online supplier. You have to find it all yourself, so the dumbbell here, the mat there, the running shoes there. It's very fragmented. That can be expanded even further. We also want to attract more male customers in the future, and that would complement each other well."
In addition, the Zalando Switzerland boss announces the opening date for the planned Zalando outlet in Konstanz and talks about the Connected Retail program, in which stationary retailers are also to be integrated: "The Connected Retail program has only just got off the ground in Germany, the Netherlands and a few other markets, and we want to continue to scale this bit by bit. There are plans next year to bring Connected Retail to more markets, including Switzerland." The company has already received inquiries from Swiss retailers.
