Digitalswitzerland wants to promote young STEM talent in Switzerland with campaign
Together with Pro Juventute, Digitalswitzerland is involved in a newly launched campaign "The solution is you!" to make the next generation aware of STEM professions.
Only a few young people in Switzerland opt for training in the "MINT" fields of mathematics, IT, natural sciences and technology. Yet these skills are in high demand on the labor market. In the ICT sector alone, there will be a shortage of 120,000 experts by the end of 2030. This figure is many times higher for the entire STEM sector.
STEM skills are part of the solution to pressing social challenges such as climate change and the environment, medicine and health, agriculture and food, transportation, sustainability and much more. Young people can become part of this solution. Under the motto "The solution is you!", a value-based, national umbrella campaign aims to inform young people, their parents and other caregivers about the opportunities offered by STEM and at the same time encourage their interest in it.
"The gap between supply and demand on the labor market is widening, as the need for skilled workers is growing faster than the number of qualified young professionals," explains Danièle Castle, Senior Director Education&Talent at Digitalswitzerland. "Progress is urgently needed. The campaign aims to make a positive and sustainable contribution. More young people, especially women, need to be convinced of the benefits of STEM studies or vocational training."
Arousing enthusiasm with role models
Many children, teenagers and young adults know too little about their skills. Yet they are active in the digital space every day and place environmental and climate issues high on their list of priorities in surveys. However, inspiring examples and role models are often not visible enough. This is where the campaign comes in. The centerpiece is a Video series with over 20 different contributions from young women and men who have chosen a STEM profession. The aim is to show what is possible in these professions. Together with Pro Juventute, existing initiatives and inspiring content will be combined to create an effective umbrella campaign.
