IG Kommunikationsagenturen Graubünden: Out of the crisis with fresh ideas
The IG Kommunikationsagenturen Graubünden association has launched a joint information and action campaign. Its goal is to show regional companies concrete ways to improve their marketing and mitigate the effects of the COVID-19 crisis. At the heart of the campaign are inspirational webinars and customized special offers.
Many current and potential clients of the members of IG Kommunikationsagenturen Graubünden are under pressure. Some of them are taking action, others are paralyzed and waiting. Still others are fighting for survival. And many are afraid to ask for help. The members of IG Agenturen Graubünden would like to help companies find possible ways to overcome the current difficulties.
Joint information campaign as a hook
The central message is "We support companies with creativity, experience and new ideas in a special time and find promising paths together". The campaign was developed for the first time as a joint product by various Graubünden agencies. The advertising material not only talks about the way out of the crisis, it also illustrates it by turning negative statements into positive ones. The style sets a counterpoint to the BAG warning colors that currently characterize the communication. The campaign is being played out as advertisements, posters, TV commercials and on regional online platforms.
Focus on concrete assistance for companies
At the same time, specific offers are published on the IG Agencies website. For example, starting in January, three impulse webinars will be held on the first Wednesday of each month, at which the agencies will demonstrate possible methods for optimizing marketing, answer current questions and provide specific tips. Packages will also be offered. For example, companies can take advantage of a professional website analysis or a review of communication measures for a fixed price. An analysis of the entire corporate image or a management workshop can also be booked.
