Kind regards launches Advent campaign for the city of Zurich

As part of the colorful "More Zurich - less CO2" campaign, which adorned the city with ingenious wordplay in the summer, Zurich residents were able to use the campaign page Zuerich-co2.ch send in a personal climate tip for reducing CO2 emissions. The result of more than 400 submissions clearly shows that climate protection is close to the hearts of the people of Zurich. The city of Zurich is pursuing ambitious climate targets and is also counting on the support of the population. This is why it was so important to take these climate tips into account when developing the planned Advent campaign.

Together with the agency Kind regards, who was already responsible for the summer campaignThe city designed an outdoor Advent calendar to bring the tips back to the population. 24 selected favorites were printed on boards in the blue and white "Züri design" and then placed in various locations throughout the city. In addition to the tip, the first name and district of the person who gave the tip is also immortalized on the boards. In this way, the city brings the tips back to the places where they originated: Zurich's neighborhoods. A climate protection walk through the city is gradually being created.

A competition is also running at the same time: a picture of the board of the current day is published on the landing page, with the background showing roughly where it is located. With a bit of luck and the necessary knowledge of the city, you can win a copy of the "More Zurich - less CO2" cloth bags every day. The entire campaign has been very well received by the public and 600 entries were registered on the very first day. Until December 24, you can still enter at Zuerich-co2.ch/#klimadvent take part in the competition every day and discover valuable climate tips from Zurich residents at the same time.