Lowe makes BMW fit for winter
Lowe, an agency belonging to the Draftfcb/Lowe Group, designed a new poster campaign for its client, BMW Switzerland. The winter-themed images are intended to highlight the benefits of the intelligent all-wheel-drive system.
The Lowe agency, part of the Draftfcb/Lowe Group, designed a new poster campaign for its client BMW Switzerland. Three wintery subjects are intended to show the viewer that BMW has an intelligent all-wheel drive system, X-Drive, which is used in numerous models.
The campaign will be displayed on national billboards from January 15, 2009.
The campaign will be displayed on national billboards from January 15, 2009.
Responsible at BMW Switzerland: Roger Calisi (Head of Marketing Communication). Responsible at Lowe: Daniel Comte (ECD), Roland Jäggi (AD), David Honegger (text); Rolf Jeger, Alessandra Ira, Christina Koch (consulting).
