Spina's Civil Voices for Salvation Army: Clothes don't make the man
In this year's Christmas film by Spina's Civil Voices for the Salvation Army, everything is a little different. The Salvation Army is not giving the shirt off its back, the toupee or the third teeth, but time and attention.
The current Salvation Army campaign is entirely dedicated to the topic of loneliness. After all, loneliness has become a widespread disease that affects one in three people in Switzerland - regardless of age. The most effective remedy against loneliness is people who take time for those affected and have correspondingly open ears and an open heart.
At the heart of the campaign is a TV spot that brings the message into the living room in an impressive and forceful way. Parallel to this, print subjects are used in the form of advertisements and posters.
Responsible at Salvation Army: Philipp Steiner (Head of Marketing & Communications); Holger Steffe (Head of Fundraising); Angelika Hergesell, Beat Geyer (Campaign Management and Fundraising). Responsible at Spina's Civil Voices: Matthias Freuler, Stephan Huwiler (creation); Tullio Tomasini (consulting);
Meierproduction (film production and direction); Simon Oppladen (photography).
