Wirz launches senior level snow internship
«Life begins at 66,» sang Udo Jürgens. In Savognin Bivio Albula, it starts as early as age 60. As part of Wirz’s winter campaign for the Savognin Bivio Albula region, seniors can apply for a snow-related internship—as a snowcat driver, a mountain railway employee, or a ski instructor.
The last day of work is over and the children have long since flown the coop. People over 60 now have a little more time, are adventurous and would like to experience something else, perhaps even realize a childhood dream they never lived. This is precisely where the "Snow Internship 60+" winter campaign designed by Wirz comes in.
The vacation region Savognin Bivio Albula offers this winter together with the Savognin Bergbahnen and the Bivio sports facilities five internships for seniors. Whether as a piste bully driver*in Savognin or ski instructor*in Bivio, the interns will get an insight into the respective professions and in this way also experience the region.
Applications in progress
Motivated seniors can apply for the internship positions since October 22, 2020. The call-up film, in which an employee of Tourism Savognin Bivio Albula is looking for senior interns, was created during the preparations for the winter season. In the awareness phase, it links to a landing page with an application form. The film and the accompanying key visual will be played out in the form of YouTube pre-rolls, social media videos, display banners, native and social ads. After the application deadline at the end of November, the interns will be evaluated for the internships taking place at the end of January 2021.
From the end of December, the performance phase will be used, in which targeted lead ads for the offers will be delivered via the channels as retargeting based on the generated audience.
Responsible at GRF and TSBA: Theresa Ecoffey, Lorena Cadotsch (Graubünden Ferien); Tanja Amacher, Luana Tscharner (Tourism Savognin Bivio Albula). Responsible at Wirz: Matthias Fürst, Fernando Perez, Carmen Staehelin, Adrian Busse, Mark Stahel, Nicola Peter (creation); Adrian Huwiler, Björn Bippus, Anina Eugster (XLAB); Erasmo Palomba (agency producing); Fabian Nold, Daniela Fischer, Lena Kast (consulting); Marleen Diener (strategy); Thomas Peller, Chantal Speiser, Bettina Beyeler (media realization). Responsible at Mattogrosso (film production): Benjamin Weiss (Production & Director); Cristina Golland (Production Manager); Maurice Haas (Photographer); Tom Gibbons (Director of Photography); Mourad Keller (Sound); Ramón Königshausen (Lighting); Unsere Farben (Color Grading); Ils Fränzlis da Tschlin (Music); Studio Dobozi (Mixing).
