Ruf Lanz shows for Hiltl that enough distance protects animals and people
Unusual times call for unusual solutions: Ruf Lanz combines Hiltl’s animal-friendly philosophy with its current COVID-19 measures.
The Vegi-Restaurant Hiltl wants its guests and employees to feel comfortable, even in these difficult times. Among other measures, this includes one and a half meters of space between tables and specially designed large glass partitions.
Ruf Lanz is now staging these measures in a campaign. In each of the motifs, an animal is protected from the butcher by keeping a safe distance. In this way, the philosophy of the veggie restaurant is playfully linked with the current safety measures. Because sufficient distance protects people and animals.
The current Hiltl campaign reaches the public on digital screens in Hiltl restaurants and on social networks. The subjects also appear in selected print titles.
Responsible at Hiltl: Rolf Hiltl (overall responsibility), Patrick Becker (Head of Marketing & Communications), Milo Stegmann (Deputy Head of Marketing). Responsible at Ruf Lanz: Markus Ruf, Danielle Knecht-Lanz (Creative Direction), Isabelle Hauser (Art Direction), Markus Ruf (Text), Armin Arnold (DTP), Miro Poffa (Consulting). Visual Composing: Ruf Lanz Art Department.
