Direct Day 2020 was on the trail of transformation
With the 21st edition of Direct Day, Swiss Post broke new ground and was rewarded with over 2,000 registrations. The trade event for the dialog marketing industry was presented as a livestream for the first time on Tuesday - with Rainer Maria Salzgeber, Gülsha Adilji and various guests.
In an entertaining conversation, Rainer Maria Salzgeber and Viktor Giacobbo humorously set out on the trail of transformation and the art of constantly reinventing oneself. In addition, former Scottish Formula 1 driver David Coulthard chatted out of the secrets of the Formula 1 world: about groundbreaking developments and achievements that have an impact far beyond the race tracks.
Afterwards, thought leaders and practitioners from the marketing and communications scene got to the bottom of the transformation. For example, futurologists Matthias Horx and Oona Horx-Strathern thought aloud about how the future is created. The answer is as simple as it is obvious: The future begins in the mind. So basically, we humans are the ones who make the future.
The tenor was similar in the two panel discussions chaired by Johannes Hapig, editor at m&k. Leaders from Facebook, Adobe and Salesforce discussed the question of how digital companies are dealing with change. In a "Swiss round," representatives of Swiss brands such as Emmi, SV Group and Chocolat Camille Bloch revealed the secrets of transformation.
The moderator team Rainer Maria Salzgeber and Gülsha Adilji put it in a nutshell: "A lot of things are not the same this year as in the past. In keeping with the event motto "Transformation - out of the box," Direct Day was unceremoniously transformed into a new format."
The recordings of the various thematic blocks will be available from Friday at Post.directday.ch/mediathek.
