War is simply no fun anymore
The story that MullenLowe tells us about the founding of the Affilgem Brewery is said to have really happened that way. Something like that.
Medieval battles were no walk in the park. Shortly unfocused, already resulted in wounds or even their own death. No wonder, knights lost again and again the desire to smash each other's heads.
The Dutch brewery Affilgem can tell you a thing or two about it. It was founded in 1074 by knights who laid down their arms to devote themselves to the art of brewing.
Today, the brewery belongs to the Heineken Group. That doesn't change the fact that the founding story is extremely worth telling. The MullenLowe agency takes on the task and solves it brilliantly. Film off:
