Spinas/Gemperle clarifies murky ocean situation for Greenpeace
In a new campaign, the environmental organization Greenpeace draws attention to the precarious situation of our oceans. It was realized by the Zurich agency Spinas/Gemperle.
In a new campaign, the environmental organization Greenpeace is drawing attention to the precarious situation of our oceans. Overfishing, pollution and climate change are endangering life in the world's oceans. Greenpeace is working on the ground with its ocean-going fleet to protect the oceans and their creatures. The goal is to place 40 percent of the world's oceans under protection.
In order to gain the support of the Swiss population for this goal, the organization has commissioned the Spinas/Gemperle agency to create a TV spot and several advertisements. They are to provide thematic support for the direct mail recently sent out for membership renewal.
In the spot "The Living Graphic," a whale skeleton swims by, its body consisting of only 1.7 percent meat. This is an example of how the stocks of many marine creatures have shrunk to threatening levels.
The ads are meant to illustrate the remaining population of blue whales, tuna and swordfish as an example for many other marine species threatened by overfishing, the Zurich-based agency said in a press release Friday.
Responsible at Greenpeace Switzerland: Marc Birbaum (Head of Fundraising), Katja Nispel (Project Management). Responsible at Spinas/Gemperle: Lorenz Spinas (CD), Stephan Huwiler (AD), Tom Malecha (Text), Michel Wild (Graphics), Fabienne Widmer (Consulting), Alexander Meier (Director), Vladimir Jankijevic (Technical Director Elefant Studios).
In order to gain the support of the Swiss population for this goal, the organization has commissioned the Spinas/Gemperle agency to create a TV spot and several advertisements. They are to provide thematic support for the direct mail recently sent out for membership renewal.
In the spot "The Living Graphic," a whale skeleton swims by, its body consisting of only 1.7 percent meat. This is an example of how the stocks of many marine creatures have shrunk to threatening levels.
The ads are meant to illustrate the remaining population of blue whales, tuna and swordfish as an example for many other marine species threatened by overfishing, the Zurich-based agency said in a press release Friday.
Responsible at Greenpeace Switzerland: Marc Birbaum (Head of Fundraising), Katja Nispel (Project Management). Responsible at Spinas/Gemperle: Lorenz Spinas (CD), Stephan Huwiler (AD), Tom Malecha (Text), Michel Wild (Graphics), Fabienne Widmer (Consulting), Alexander Meier (Director), Vladimir Jankijevic (Technical Director Elefant Studios).
