20 Minuten launches new video format "20 Minuten Now!
The news platform 20 Minuten is launching «20 Minuten Now!» This video format compiles the most important news of the hour. In addition, the Story and Video formats departments will be merged as of early 2021.
"20 Minutes Now!" went on the air for the first time on Thursday, as 20 minutes announced. This is a new form of news broadcast that is consistently geared to the habits of young mobile users. 20 minutes belongs to the TX Group.
"20 Minuten Now!" offers a current news overview that users can either watch, read without sound, or just listen to. The individual articles can be skipped. The video news is embedded in written background information.
There is no moderation. So could 20 minutes finally meet one of the most important customer needs: not wasting time. In the past 12 months, invested 20 minutes around two million Swiss francs in the expansion of the video team, the studio and new technology.
The new format is intended to give advertisers the opportunity to communicate in the news environment. Declared video native conversions and advertising spots in the social media format are to be played out between the articles.
In the French-speaking part of Switzerland 20 Minutes is pursuing a similar project. A video team is currently being set up there.
Merging the story and video formats departments
20 minutes will merge the story and video formats in German-speaking Switzerland at the beginning of 2021 under the overall management of Désirée Pomper (picture), currently Head of Story and member of the Editorial Board. The merger is intended to promote 20 Minuten's multimedia journalism through attractive, new video formats, video reports on current events or light-footed, creative video content.
The teams will remain in the current constellation. Beat Krapf (pictured), previously Head of Video and Head of Video Formats, will assume overall responsibility for the strategic development of 20 minutes in the growth area of video and in this function will report directly to Marcel Kohler, who is still Managing Director. (SDA/pd/swi)
