Erdmannpeisker strikes for Quickline
The Biel-based agency Erdmannpeisker has launched a high-impact fall campaign for the Telkom provider Quickline.
Quickline's USP and positioning is its regional proximity. The telecommunications provider ensures this with the help of its 24 independent and regionally anchored partners. As a result, Quickline is always close to its customers and in many cases already well-known. In this respect, this regionality is promoted in every campaign.
Quickline's current fall campaign is primarily a sales campaign. Quickline is offering customers who switch to them now a twofold attractive offer: a promotional device and also a year's subscription to TV for free.
The offer is intended to make a full impact in the partner regions - and that's exactly how it was advertised in the campaign: Devices crashing toward the regions as comets with long fire tails. The regionality is included in the headline, which was adapted for the respective region via targeting.
Responsible at QuicklineIva Krüttli (Head of Communications), Iva Stachelhaus (Market Manager), Simone Bruderer (Communication Manager), Florian Weber (Head of Online Management). Responsible at ErdmannpeiskerGabriel Peisker (Creative Director), Sybille Erdmann (Consulting), Patrick Fawer (Art Director). Film: Brand film. Image editing: Felix Schregenberger. Media planning: Mediaschneider. Online: Webrepublic.
