SB Agency launches online magazine for the 50-plus generation
The new online magazine «The Silver Magazine» is a platform for bloggers in their prime—aged 50 and older—who write candidly about their experiences, concerns, and joys. The magazine and its initial group of eleven bloggers are being marketed by SB Agency under the joint leadership of Danielle Stutz and Nadia Rosasco.
The texts from The Silver Magazine are only minimally proofread, the bloggers should bring in their personality and develop their own language. After a soft launch at the beginning of June, The Silver Magazine is now officially launched.
SB Agency was initiated in 2019 by Rea Eggli (wemakeit, swissandfamous, letsmuseeum), Serge Riedener (freelance filmmaker, copywriter and concept developer), Nadia Rosasco (Rosas & Co Films), Danielle Stutz (DS Photographers) and Claudia Wintsch (elliott, Blofeld Communications). The five founders run The Silver Magazine as a project close to their hearts alongside their main activities, according to a press release.
"Our bloggers are selected based on their personality and topics. Authenticity is always at the forefront," says Danielle Stutz, owner of DS Photographers. "Most of them are new writers and have never published texts before, while others are seasoned journalists," adds Nadia Rosasco, owner of Rosas & Co Films. Stutz and Rosasco will continue their previous activities in the areas of film and photography and will manage SB Agency on a part-time basis.
The idea for The Silver Magazine had Danielle Stutz on the fitness treadmill. Her vision: to fill a need for digital content for people over 50 with a platform for silver agers and thus close a thematic gap. Also for advertisers: The aim is to offer them an exciting new platform to address one of the most active and affluent generations. This is why advertising opportunities for companies, organizations and NGOs will be offered on Thesilvermagazine.com and the associated social media channels in future.
