ISS Switzerland with new in-house editorial team
Under the leadership of Communications Manager Andrea Joss, ISS Switzerland is restructuring its Communications and Marketing Services department. Zoe Venakis from Izzy and Jan Koller from Monami join the team.
Information overload, new digital advertising markets and the vying for attention in social media have also changed corporate communications. ISS Switzerland has also recognized this.
With the editorial principle in corporate communications, the company wants to strengthen its brand perception and develop a new positioning. "We will set up corporate communications along the lines of a journalistic editorial team: Storytelling is thus the focus," explains Andrea Joss, Head of Communications and Marketing Services. "We want to communicate in a channel-specific and target group-oriented way. And better understand what moves our audience thanks to data analysis. Algorithms and rankings are a driving force behind the success or failure of individual stories in the smartphone age. That's why marketing our content is just as important." To that end, Zoe Venakis and Jan Koller were brought on to the communications and marketing team.
Zoe Venakis will be responsible for editorial planning of the digital channels in the role of Editor in Chief Digital. As an in-house editor, she also supports Gabriella Crepaz, responsible for editing the customer magazine. In addition, she produces multimedia stories in text, images and video for the in-house channels. Venakis comes from the Izzy Magazine.
Jan Koller will take care of the marketing and distribution of the stories as digital media manager. Koller previously worked at the Monami agency.
The new editorial structures are to be implemented by the end of the year and the 2021 editorial plan drawn up. The company will operate with the new editorial structure from January 1, 2021.
