Agence Trio implements web application for Mazda
To motivate dealers and successfully launch Mazda’s first electric model, Agence Trio implemented the «Mazda Sales Force Race» sales competition for Mazda using a web application created specifically for this purpose.
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From October to December 2020, Mazda brand dealers are invited to participate in this national challenge. A points system rewards each of them from the first sale.
The 100 % secured web application allows participants to register signed new sales contracts and visualize their points based on a battery charge. The mobile-first content was created in German and French.
Just one month after its launch, it is clear that the "Mazda Sales Force Race" has passed its challenge and given sales teams a powerful boost. More than half of Mazda's national sales points have already taken part in the competition.
Responsible at Mazda Sales Force: Grégory Mettraux (Manager Dealer Network Development Sales), Romain D'Anthony (Sales Operations Manager). Responsible at Agence Trio: Michael Kamm (CEO), Laura Jenny (Client Service Director & Co-Director), Romane Zuccatti (Junior Account Manager), Stéphanie Étienne (Art Director), Philippe Bystranowski (Copywriter).
