Five star holds hands up for cantonal police Basel City
As every year, the Basel-Stadt Cantonal Police face the challenge of finding enough qualified aspirants for the demanding work as a police officer. The Basel agency Fünfstern supports them with a recruiting campaign.
Since a completed education but also a good basic physical constitution are considered as admission criteria, especially young people looking for a new perspective should be made aware of the police profession.
In the pitch for this year's recruitment campaign, the Basel-based agency Fünfstern was successful with a cheeky and attention-grabbing text campaign. Through striking design and police command tone, the rather young core target group is "forced" to read and directly addressed.
The cross-media campaign will be implemented digitally and supported with classic advertising media such as posters and public transport advertising. It will run from October to the end of December 2020.
Responsible at Cantonal Police Basel-City: Kim Ernst (Head of Recruitment); Charlotte Kabay Flück (Head of Human Resources and Organizational Development); Dagmar Irlenbusch (Head of Communications). Responsible at Five Star: Gregor Fitz (CD/AD, text); Aimée Schmid (graphics); Olivia Nachbur-Beutler (consulting/strategy); Marcel Krebs (overall responsibility/media).
