Evoq and Htp realize Swiss brand map
Swiss brands have many exciting stories to tell. The map presented at the 2020 Swiss Brand Congress features 100 companies that are open to visitors. Evoq and Htp St. Gallen created the map.
The map geographically locates the best-known Swiss brands. Visitors get an insight into production plants, learn about traditional Swiss craftsmanship or taste their way through the product range. At many of the brands that can be visited, young and old can even lend a hand themselves - be it in chocolate production, in a show dairy or at the handlebars on a test ride on an e-bike made in Switzerland.
The folded map is supplemented with the digital offer on Brand landscape.ch. More than 900 traditional Swiss brands are recorded in the online brand encyclopedia. The 100 brands on the excursion map are linked directly to the visit offers. This means that all details about the location, visiting times and activities can be called up centrally, which simplifies trip planning.
Evoq Communications and Htp St.Gallen have been regularly publishing news from the Helvetic brand landscape for over 10 years. The non-profit project is realized with the support of Switzerland Tourism and companies such as Rugenbräu, Camille Bloch, Appenzeller Käse, Flyer and Kalt print+online. The map can be ordered on the website for a nominal fee - as well as the traditional brand poster.
Responsible at HTP St.Gallen: Stephan Feige. Responsible at Evoq Communications: Adrian Schaffner. Consulting: Simone Winistörfer. Design: Philipp Schilling, Sara Streule. Programming: Beatrice Burkart. Prepress and printing: Cold print+online.
