Swiss radio market remains relatively stable
Publica Data has published the audience figures for the second half of 2008. Compared to the previous year, the Swiss radio market is relatively stable. In German-speaking Switzerland, around 90 percent of people over the age of 15 listen to the radio every day.
Publica Data has published the audience figures for the second half of 2008. Compared to the previous year, the Swiss radio market is relatively stable. In German-speaking Switzerland, around 90 percent of people over the age of 15 listen to the radio every day.
In French-speaking Switzerland and Ticino, the figure is just under 88%, with the medium increasing its listener minutes in all Swiss language regions. The biggest increase in usage per listener was in German-speaking Switzerland. Compared to the previous semester, a radio listener there listens to the radio 7 minutes longer - a total of over 2 hours per day.
Foreign radio stations have lost reach in all Swiss language regions.
In French-speaking Switzerland and Ticino, the figure is just under 88%, with the medium increasing its listener minutes in all Swiss language regions. The biggest increase in usage per listener was in German-speaking Switzerland. Compared to the previous semester, a radio listener there listens to the radio 7 minutes longer - a total of over 2 hours per day.
Foreign radio stations have lost reach in all Swiss language regions.
