Wunderman Thompson and PostFinance pick up through-starters
PostFinance wants to make it easier to get started in entrepreneurship with an attractive start-up offer. For the offer, Wunderman Thompson has unleashed a targeted activation. For once, the focus is not on hip start-ups, but on down-to-earth business ideas.
A tailored digital campaign picks up committed people who are just considering the idea of starting their own business, as well as those who already have both feet planted in the middle of self-employment.
324 video variants with striking, animated 3D lettering address a wide variety of industries and quickly get the message across: whether it's your own gelateria, your own car garage or your own trust office. The startup offer makes it easier for all founders.
The campaign can now be seen throughout Switzerland on all relevant digital and social channels. For optimal impact, people in the start-up phase are targeted and led from the offer to the benefits to the conclusion with clever retargeting.
Responsible at PostFinance: Mario Agostino, Lisa Rohrer, Simon Mühlethaler, Marco Serratore, Mattia Buetikofer, Vivien Kaufmann. Responsible at Wunderman Thompson: Swen Morath (CCO), Michael Gallmann (Art Direction), Julia Staub (Text), Saskia Kremser (Strategy), Eveline Hagenbuch (Consulting), Katharina Seiler (DTP), Marlon Perini (Programming), Robert Rauchfuss (Motion Design). Media: Webrepublic.
