The borderless in 2021 once different
The travel industry has been hit hard by the developments surrounding COVID-19. As a result, many exhibitors at the St. Gallen “Grenzenlos” Travel Fair have had to cancel their participation in the upcoming event. Nevertheless, the fair is scheduled to take place from January 22–24, 2021, in a scaled-down format. The theme: different and unique. The OCA will be held in conjunction with “Grenzenlos.”.
Despite numerous cancellations by previous exhibitors, Olma Messen St.Gallen has decided to plan a reduced form of Grenzenlos: fewer exhibitors, but more individuality - fewer visitors, but more security. The "Grenzenlos - A different kind of vacation fair" will focus on a personal exchange of advice between exhibitors and visitors at a distance, on borderless vacation destinations and plenty of inspiration. The desire to travel - also with Covid-19 - is to be promoted and rediscovered.
The aim of the trade fair management is not to cancel the trade fair, but to offer an alternative that allows exhibitors to be present in difficult economic times and presents visitors with a high-quality trade fair. Despite the challenging economic situation, exhibitors can participate at short notice, easily and at a lower cost. In short: Grenzenlos aims to spread the vacation feeling and activate the anticipation of travel. On November 30, 2020, the trade fair management will make a final decision on whether or not to hold the trade fair based on feedback from exhibitors on the adapted concept.
A proven partnership: OCA and Grenzenlos
Camping is in vogue - the market continues to boom, especially in times of corona. In contrast to tour operators, the motorhome and camping industry has been able to benefit from the current situation. The Eastern Switzerland Camping and Leisure Exhibition OCA will therefore take place in its usual form together with Grenzenlos with its comprehensive range and adapted hall design.
Covid-19 protection concept has proven its worth
Olma Messen St.Gallen will develop a comprehensive protection concept for Grenzenlos and implement various measures. With the staging of "Pätch", they were able to demonstrate the first application of the protection concept at a trade fair. Extra-wide aisles in the exhibition halls and visitor restrictions proved their worth and made the public feel safe. Exhibitors and visitors emphasized that the protection concept was well thought out and carefully implemented.
