Kurt Aeschbacher, Petra Dreyfus and Co. raise awareness for Pro Audito Switzerland
The Zurich agency Pikka is designing the hearing test campaign for Pro Audito Switzerland with well-known personalities.
In its centenary year, the independent non-profit organization Pro Audito Switzerland is launching a free online hearing test. This is intended to enable new members or those affected to contact the neutral hearing advice service as easily as possible.
The free service was promoted by well-known personalities Kurt Aeschbacher, the current "Advertiser of the Year" Petra Dreyfus and Leonardo Genoni, who are themselves hard of hearing or hearing-impaired.
The Current online campaign to publicize the online hearing test was designed by Pikka. The photos of the testimonials underline and strengthen the recently developed visual language with a focus on authentic portraits of those affected.
Responsible at Pro Audito Switzerland: Heike Zimmermann (Head of Communications). Responsible at Pikka: Maike Sandmann (Design).
