When calling: Information
The Draftfcb/Lowe Group is launching new commercials for the 1818 service.
The stupidity of the 1818 twins is the secret of their success: the two moustaches in their light blue 70s outfits almost hang themselves on the ski lift, tangle together to form an avalanche or give a remarkably silly performance with their après-ski gymnastics to the hit "Daddy Cool".
Despite their clumsiness, they always know where to call if another mishap occurs: the 24-hour information service. Whether day or night, on the road or at home, in normal cases or in weird or critical situations - 1818 always helps, according to the message of the two chaotic characters. The four new commercials have been shown on all Swiss television channels and on the Internet since mid-January.
Since its launch in 2006, the twin campaign has found many fans thanks to its skillful mix of quirky comedy and well thought-out marketing. But what comes across as a light-hearted, goofy campaign is, of course, planned down to the last detail: "The choice of episodes is more difficult than is generally assumed," says Daniel Comte, Executive Creative Director at the Draftfcb/Lowe Group. That's why it's important for the communications managers at 1818 to work with their agency to find the right ideas and situations for the two dolts. The 1818 campaigns filmed in Interlaken are also demanding in terms of production: "We always include at least one action scene in the TV commercials," explains Comte. "This year's action shoot took place at minus 14 degrees and with a 250-kilo snow globe rolling down a slope. Some of us came home from the shoot with frostbite, sore muscles and bruises."
In return, advertisers have the laughs on their side. And those who laugh can remember the content better later - because emotions pave the way into the memory. This should benefit the helpful number.
Despite their clumsiness, they always know where to call if another mishap occurs: the 24-hour information service. Whether day or night, on the road or at home, in normal cases or in weird or critical situations - 1818 always helps, according to the message of the two chaotic characters. The four new commercials have been shown on all Swiss television channels and on the Internet since mid-January.
Since its launch in 2006, the twin campaign has found many fans thanks to its skillful mix of quirky comedy and well thought-out marketing. But what comes across as a light-hearted, goofy campaign is, of course, planned down to the last detail: "The choice of episodes is more difficult than is generally assumed," says Daniel Comte, Executive Creative Director at the Draftfcb/Lowe Group. That's why it's important for the communications managers at 1818 to work with their agency to find the right ideas and situations for the two dolts. The 1818 campaigns filmed in Interlaken are also demanding in terms of production: "We always include at least one action scene in the TV commercials," explains Comte. "This year's action shoot took place at minus 14 degrees and with a 250-kilo snow globe rolling down a slope. Some of us came home from the shoot with frostbite, sore muscles and bruises."
In return, advertisers have the laughs on their side. And those who laugh can remember the content better later - because emotions pave the way into the memory. This should benefit the helpful number.
