Nussbaum keeps its perspective with Serviceplan
Nussbaum offers its customers free webinars on the latest drinking water hygiene guidelines. The digital training program is promoted by Serviceplan Suisse.
In the fall of 2020, a new era will begin for sanitary planners and installers: the new "W3/E3" guidelines for hygiene in drinking water installations in buildings will then come into force. These are issued by the Swiss Gas and Water Association (SVGW) - and are just as complicated as they sound. Even for professionals.
To ensure that sanitary planners and installers in Switzerland can still see their way through, the drinking water experts at Nussbaum have developed a three-stage drinking water hygiene concept. This is taught in free webinars in German and French - and gives everyone the tools they need for "W3/E3".
The webinars are being promoted with an eye-catching, cross-media campaign by Serviceplan: The focus is on Nussbaum's "crystal-clear" concept, which enables sanitary planners and installers to keep an eye on things at all times. This is symbolized by a striking visual in which a sanitary engineer looks through a glass of water - and his eye thus appears enlarged.
In addition to flyers and POS posters, the B2B campaign is primarily played on digital channels. All advertising media lead to a microsite where interested sanitary planners and fitters can register for the free webinars with just one click.
Responsible at R. Nussbaum: Daniel Bader (Head of Marketing Communications and PR), Ivana Covella (Team Leader Marketing Communications and PR), Melanie Aebi, Melanie Hübner (Project Management Marketing Communications and PR), Miriam Eggmann (Digital Marketing & E-Commerce Manager). Responsible at Serviceplan Suisse: Valmire Muji, Dominic Häuptli, Edi Walker (consulting), Hanning Beland (art direction), Jan Krohn (text), Michael Kathe (creative direction), Marcin Baba (executive creative direction), Carmen Anderegg, Barbara Häne (production), Pam Hügli, Raul Serrat (overall responsibility); Plan.Net Suisse (online). Production: Mediakanzlei (Media/SEA), Jonathan Heyer (Photography), All in Productions (Production), AschmannKlauser Postproduction (Image Editing), Mediaviso (Presentation)
