Simply live well: Wirz communicates for Migros
Migros communicates its messages and topics under the communicative guiding idea "Simply live well". Everyday stories about the residents of an apartment building located next to a Migros branch form the core of the communication concept designed by Wirz.
The refined "Einfach gut leben" communication platform reflects Migros' long-held core idea of making life a little better for people every day, while also picking up on the trendy theme of "convenience first".
A house full of stories
The new story format shows how the residents of an apartment building experience the smaller and larger challenges of everyday life - and how Migros helps them to master them. The house and the Migros branch right next door are the stage for observations from life. Little stories in which we recognize ourselves.
Migros in a new dress
Wirz is also in the lead for the complete redesign of the new brand identity and the new offer communication. The new Migros brand language is visually reduced and never says more than it has to. The headlines are short, fresh, humorous and carry the central idea in their simplicity. A clear, authentic visual language with a focus on the essential is rounded off by the large typography. The solution is also formally always in the M, in the overarching M-stage on which all product and brand communication takes place.
"Simply live well" positions Migros in the middle of life and in the everyday lives of its customers. In addition, a common thread makes it easier for people to recognize Migros communication with all its messages and to perceive it as consistent and differentiating. The new Migros communication was launched throughout Switzerland at the end of September 2020.
Responsible at the Federation of Migros Cooperatives: Nadine Hess (Head of Marketing Communications), Désirée Strassmann, Giovanna Colucci, Tanja Krause, Bettina Huwyler, Siegrun Krayer (Campaigning), Sabine Ruchty (Umbrella Brand and Brand Strategies), Philipp Bühler, Thomas Burri (Digital Campaigning & Promotions), Simone Blaser (Media). Responsible at Wirz Communications: Livio Dainese, Lorenz Clormann, Marcus Josty, Artur Faria, Luigi Vitiello, Lara Klopper, Florian Siegrist, Cosima Lang, Marina Tränkel, Fernando Perez, Johannes Raggio (Creation), Urs Krucker, Marleen Diener, Alex Jordan (Strategy), Erasmo Palomba, Nadja Kilchhofer (Agency Producing), Philippa von Wittgenstein (Consulting Producer), Petra Dreyfus, Catrin Bewersdorff, Ella Papadakis, Laura Schädler, Marion Schwager, Roxana Hudson (Consulting), Giovanni Bucca, Ruedi Boller, Desirée Guzzo, Oliver Fäs (Media Realization), Nico Keramaris, Adrian Huwyler, Angelo Mabellini, Björn Bippus-Brender, Nathalie Reichmuth (XLAB). Responsible at Wirz Brand Relations: Michaela Burger, Simon Battaglia (creation), Michel Reichmuth, Pascal Künzli (consulting). Production: Micha Lewinsky (Director), Jan Mettler (Camera), Ina Sprinckstub (Head of Department), Michèle Seligmann, Yves Bollag (Executive Producer), Joel Scheidegger (Producer), Peter Scherz (Art Department), Jingle Jungle (Recording Studio), Massive Music (Sound), Timmo Schreiber (Photography), Lorenz Wahl (Image Editing).
