Vaudoise and Buzz Brothers invite to the duel against Stan Wawrinka
The Vaudoise campaign featuring Stan Wawrinka is entering its second phase. Using an AR filter, Instagram users can compete against the champion on a virtual tennis court.
The Vaud tennis star announced the launch of the new filter on Monday and invited his followers, tennis fans, social network contacts and friends to compete with him on a virtual tennis court. The AR filter is available on the Instagram account @VaudoiseAssurances available.
With your head to match point
In collaboration with the agency Buzz Brothers, Vaudoise Insurance has developed an interactive Instagram filter that allows users to playfully compete against Stan Wawrinka. The racket is moved with the head so that there are as many rallies with Stan as possible. Participants can win a shopping voucher for sports equipment or goodies signed by Stan. They can do this by sharing their score on Instagram and tagging @VaudoiseAssurances.
The campaign with Stan Wawrinka is part of Vaudoise Insurance's 125th anniversary celebrations. The first part of the advertising campaign with the Swiss tennis player was launched at the beginning of the year in collaboration with Inhalt und Form (Werbewoche.ch reported).
