Zurich film for China
Snap produced a Peugeot commercial for the Chinese market.
The global economy has its problems as well as its opportunities. In the coming days in Davos, this will once again lead to many theoretical views. Zurich film producer Michael Kindermann was able to experience a more practical consequence this summer. With his Snap Film, he produced a commercial for the new Peugeot 207 in China. "The filming was a great challenge and at the same time a unique experience. It was also very stimulating to come up with an idea together with French and Chinese customers," says Kindermann about his job. The spot was creatively supervised by the agency Euro RSCG Torque. The order came from Peugeot China. The commercial is intended exclusively for the Chinese market and has been in use since the end of 2008 with the billion-strong nation.
At the pre-production meeting in Beijing, the Zurich film team discussed the next steps with the Chinese client and Chinese and German creatives via interpreters. Then, after three days, they went to the southern Chinese island of Hainan. A fantastic landscape should have awaited the team there. However, it was mainly the filmmakers who were waiting, as a rather nasty typhoon raged for six days. Thanks to the many years of experience of internationally active director Nico Beyer, who is now new to the Snap Film portfolio, things worked out after all. In addition to the spot with Michael Mieke from Berlin at the camera, press motifs were also realized. The team had three cars at their disposal for the shoot. The equipment would have been enough for a feature film. The "very cheerful crew" came mainly from Shanghai and Beijing. After filming, the team first went to Shanghai for post-production, then to Berlin for offline editing and to Paris for final image processing.
The PSA Peugeot Citroën Group has entered into a major joint venture with China and has a joint subsidiary with Dongfeng Motor. By 2010, Peugeot intends to triple its imports in Europe and purchase car parts worth 800 million euros from China.
At the pre-production meeting in Beijing, the Zurich film team discussed the next steps with the Chinese client and Chinese and German creatives via interpreters. Then, after three days, they went to the southern Chinese island of Hainan. A fantastic landscape should have awaited the team there. However, it was mainly the filmmakers who were waiting, as a rather nasty typhoon raged for six days. Thanks to the many years of experience of internationally active director Nico Beyer, who is now new to the Snap Film portfolio, things worked out after all. In addition to the spot with Michael Mieke from Berlin at the camera, press motifs were also realized. The team had three cars at their disposal for the shoot. The equipment would have been enough for a feature film. The "very cheerful crew" came mainly from Shanghai and Beijing. After filming, the team first went to Shanghai for post-production, then to Berlin for offline editing and to Paris for final image processing.
The PSA Peugeot Citroën Group has entered into a major joint venture with China and has a joint subsidiary with Dongfeng Motor. By 2010, Peugeot intends to triple its imports in Europe and purchase car parts worth 800 million euros from China.
Andreas Panzeri
