Ads&Figures: On- and offline merge into new corporate design
Ads&Figures is constantly evolving, and the agency aims to convey this through its overall brand identity. A new corporate identity (CI) and new corporate design (CD) form the foundation, while a website rounds out the refresh. The project was carried out in collaboration with the agencies WebKinder and Syn.
"Launched 4 years ago as a start-up, we have grown steadily with Ads&Figures. With the new look, we are also doing justice to this professionalization visually. The CI/CD is more mature and more consistently aligned," says Simon Schütz, Lead Marketing & Communication at Ads&Figures. The logo, consisting of the initials A and F, has been retained.
A slightly different approach was chosen for the new look and feel: While a finished corporate design manual usually exists and serves as the basis for a new website, these two projects were developed in parallel. "As a digital agency, we operate primarily online. It was therefore important to us that this digital feel permeates the entire website. Printed materials such as business cards were inspired by the online world and vice versa," continues Schütz.
Ads&Figures brought the Stans-based agency Syn on board to develop and implement the new corporate design. "We were able to take on the design part of the visual facelift - an exciting and challenging project," Simon Leibundgut, Art Director at Syn.
New website as the centerpiece
Through logical guidance on the redesigned website the visitor is guided through the Ads&Figures offering - digital market development. The website was implemented by the web agency WebKinder in Lucerne.
