Unikat seeks digital minds for Abraxas
The IT company Abraxas is constantly looking for qualified professionals—including through various communication initiatives. The Küsnacht-based agency Unikat has therefore developed a recruitment campaign based on a central idea that can be adapted for a wide variety of channels.
At the center of the campaign are surprising stagings of the digits 0 and 1. These are already included in the company logo and are therefore predestined to play an important role in the creative concept: After all, a true digital head goes through everyday life with the binary code in his head.
Several films for use in paid and owned media have already been created, as well as a variety of motifs that can be used online and offline.
Responsible at Abraxas Informatik: Markus Kaufmann (Head of Communications & Marketing), Nina Schütz (KOM Business Partner). Responsible at Unikat Kommunikationsagentur: Daniel Meier, Patrick Lienert, Manuel Schnoz (creation), Simone Jung (consulting). Responsible at Signorellfilms (Film Production): Riccardo Signorell (Producer, Director), Luca Keller (Cinematographer), Elia Maletta (Editor). Soundtrack: Philipp Schweidler (Department of Noise).
