Radio data 2008: Radio 1 loses listeners
Roger Schawinski's station, Radio 1, lost a significant portion of its audience in the second half of 2008. As Publica Data reports in its statistics, the market share fell from 1.2 percent to 0.8 percent. This corresponds to a decline in net reach from 107,400 to 74,700 listeners.
Roger Schawinski's station Radio 1 lost a significant amount of listeners in the second half of 2008. As Publica Data reports in its statistics, the market share fell from 1.2% to 0.8%. This corresponds to a decline in net reach from 107,400 to 74,700 listeners.
In a press release on Tuesday, the station presents the decline as harmless. After a great publicity and curiosity success in the first weeks of broadcasting last spring, Radio 1 has stabilized its listening figures. With 75,000 listeners per day, the station achieved its targets in the second half of the year. The station also points out that it currently has a reception area that is only a third as large as that of the other Zurich stations. In addition, thanks to the license, the station will soon be able to increase its listener potential fivefold. Nevertheless, the decline is striking.
By comparison, Radio 24 reached an average of 250,500 listeners per day during the same period. This corresponds to a market share of 2.4 percent. It therefore remains the most successful private radio station in Switzerland.
In a press release on Tuesday, the station presents the decline as harmless. After a great publicity and curiosity success in the first weeks of broadcasting last spring, Radio 1 has stabilized its listening figures. With 75,000 listeners per day, the station achieved its targets in the second half of the year. The station also points out that it currently has a reception area that is only a third as large as that of the other Zurich stations. In addition, thanks to the license, the station will soon be able to increase its listener potential fivefold. Nevertheless, the decline is striking.
By comparison, Radio 24 reached an average of 250,500 listeners per day during the same period. This corresponds to a market share of 2.4 percent. It therefore remains the most successful private radio station in Switzerland.
