Ringier Advertising launches digital branding offer "Branding & Performance
Ringier Advertising is launching «Branding & Performance.» This digital branding offering is designed to provide customers with first-class reach and high visibility. It is available for booking on Blick.ch, Bluewin.ch, and Autoscout24.ch.
"Branding & Performance" enables ad placements in various formats on the digital platforms Blick.ch, Bluewin.ch and Autoscout24.ch. For each branding format, customers can choose between three different packages, each with a different advertising print. The broad selection of branding formats is designed to ensure optimum visibility on each platform: it ranges from fixed placements on the homepage or on the search board (Autoscout24.ch) to half-page ads and wideboards through to site bars. With a few exceptions, all branding formats can be booked for both desktop and mobile.
High performance, precise targeting
With "Branding & Performance", the delivery of the various branding formats is also optionally possible with scout targeting data. Ringier Advertising offers its customers a variety of different targeting options to precisely address the relevant target groups - from Lifestage to Interest and Sociodemographics to Contextual.
The Admeira Digital Network ensures high performance with an image-text ad multidevice, which can also be booked as an option.
Ringier Advertising
Admeira markets the nationally relevant print media and digital platforms in the Ringier portfolio under the new "Ringier Advertising" brand (Werbewoche.ch reported). With the planned transfer of the corresponding part of Admeira's operations to Ringier on January 1, 2021, this marketing business will continue to be managed by Ringier under the "Ringier Advertising" brand from that date.
