Burson-Marsteller: Theo Zijdenbos takes over Public Affairs

Management change at the Swiss PR and communications agency Burson-Marsteller: Executive Board member Theo Zijdenbos replaces Marie-Louise Baumann as Head of Public Affairs. Baumann is moving to the Board of Directors.

Management change at the Swiss PR and communications agency Burson-Marsteller: Executive Board member Theo Zijdenbos replaces Marie-Louise Baumann as Head of Public Affairs. Baumann is moving to the Board of Directors.
Before joining Burson-Marsteller, Zijdenbos worked for Economiesuisse, where he was head of the Berne office and responsible for establishing and maintaining contacts with parliament and the administration. Prior to that, he headed the Economiesuisse office in Brussels. Theo Zijdenbos grew up in Germany, Tunisia, Singapore, Australia and Switzerland, studied economics and constitutional law in Bern and completed an Executive Master of Science in Communications Management at the University of Lugano.
Marie-Louise Baumann has headed the Public Affairs division of Burson-Marsteller as a member of the Executive Board since 2000. Prior to that, she worked for many years as political secretary for the Swiss Free Democratic Party (FDP) and as section head for the Legal Service of the Federal Chancellery. She will continue to work for Burson-Marsteller as Senior Advisor and is moving from the Executive Board to the Board of Directors.
Burson-Marsteller is represented in Switzerland with a total of 60 employees in Zurich, Bern and Geneva. The global network of Burson-Marsteller International comprises 72 branches and 59 affiliated offices.

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