Out-of-Home with High Voltage
For a campaign by Netflix and the energy provider E wie Einfach, Jung von Matt/Saga in Cologne installed a poster that is—in the truest sense of the word—electrifying.
The people of Cologne were able to experience at an OOH billboard what we Swiss have to go to Technorama for: For a cooperation between Netflix and E wie Einfach, Jung von Matt/Saga installed a billboard that discharged up to 1.5 million volts in 3.5-meter-long flashes of light using a Tesla coil.
The promotion was advertised as a free year of Netflix with every electricity or gas contract signed with E wie Einfach. The campaign was targeted in digital environments with a case spot.
