Rock n' Roll in Swedish
Great cinema around the campfire. The biggest dreams can be realized. All the ingredients are available at the Swedish DIY store Jula.
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Home improvement advertising is often similar. Tackle, not only your own project, but realize yourself right away! This is also the claim of the Swedish DIY chain Jula: "Nothing can stop you now!" ("inget kan stoppa dig nu").
The new campaign, which the Stockholm agency Garbergs has implemented for Jula, shows: The biggest dreams start with a vision. And a dreamer who dreams them ("Every dream begins with a dreamer"). Then sooner or later it will work out at the campfire. And the ladies. And in general. Off to the nearest hardware store!
