"Write the future" in South Africa - messages for stars on LED screens
Flanked by 90-meter-high images of Cristiano Ronaldo and Robinho, an interactive LED screen, almost as big as half a football pitch, offers sports fans from all over the world the opportunity to write their own headlines on the brightly lit Johannesburg skyline.
Towering high above the rooftops of downtown Johannesburg is one of the city's most striking buildings, the Life Center. The 30-storey, 138-meter high building, the fourth tallest in Johannesburg, serves as a spectacular base for Nike's latest interactive, digital Out of Home advertising campaign. Football fans can use the LED installation to send their personal messages to their beloved football stars, which can then be seen far above the rooftops of Johannesburg. According to Nike President and CEO Mark Parker, the aim is to bring the Nike brand to life and make it tangible for football fans.
Football fans can send a 57-character personal message to over 50 Nike athletes from around the world via Twitter, Facebook, Mxit (South Africa) and QQ (China). Each night, up to 100 messages will be selected and integrated into a digital animation that will be projected across the Johannesburg night sky. Each fan will be personally notified and will receive an image of the animation as soon as their fan message is used, according to a Nike press release. The campaign is just one of many examples of how fans can participate in Nike's "Write Future" campaign. Since the campaign began almost four weeks ago, over 32 million people have already been reached online.
Özil lights up Johannesburg - Gigantic LED projection of the golden goalscorer
Shortly before kick-off of the all-important final group match against Ghana, the German attacking hope was given a very special honor: Mesut Özil's likeness was projected onto the façade of the Life Center in Johannesburg, one of the tallest buildings in the South African metropolis. After scoring the decisive goal, the match-winner not only shone on the pitch, but also over the whole of Johannesburg.
Football fans can send a 57-character personal message to over 50 Nike athletes from around the world via Twitter, Facebook, Mxit (South Africa) and QQ (China). Each night, up to 100 messages will be selected and integrated into a digital animation that will be projected across the Johannesburg night sky. Each fan will be personally notified and will receive an image of the animation as soon as their fan message is used, according to a Nike press release. The campaign is just one of many examples of how fans can participate in Nike's "Write Future" campaign. Since the campaign began almost four weeks ago, over 32 million people have already been reached online.
Özil lights up Johannesburg - Gigantic LED projection of the golden goalscorer
Shortly before kick-off of the all-important final group match against Ghana, the German attacking hope was given a very special honor: Mesut Özil's likeness was projected onto the façade of the Life Center in Johannesburg, one of the tallest buildings in the South African metropolis. After scoring the decisive goal, the match-winner not only shone on the pitch, but also over the whole of Johannesburg.
