Koch Sports: New agency for marketing in sports in eastern Switzerland
Former professional volleyball player Sascha Heyer becomes Managing Director of the new service agency for marketing in sports, Koch Sports.
In the context of digital transformation, constant change and increasing complexity, the agency's range of services includes central services in the areas of analysis and creation, experience and engagement, automation and transformation, and management and operations.
The founders pursue the vision of being a competent companion for stakeholders of the Swiss sports industry in the fields of strategy, marketing, branding and innovation - especially for federations, sports organizations, institutions, rights holders, event organizers or companies with investments in the sports industry.
Partnership with Koch Agency
A partnership with the Koch agency from Frauenfeld/Zurich is already evident from the name. Agentur Koch looks after sports clients such as Swiss Ski, the Swiss Football League, the ZSC Lions and Grasshoppers Zurich. With Michael Koch, Marc Schadegg and Philipp Koch, three members of the management of the Koch agency are also co-founders of Koch Sports.
Olympic athlete becomes Managing Director
The 47-year-old former beach volleyball pro and Olympic participant Sascha Heyer is co-owner of Koch Sports and will become Managing Director of the sports marketing company, which has been operational since September 1, 2020. Heyer, who lives in Frauenfeld, completed a classic dual education. During his Matura and studies at the ETH Zurich (Master of Science), the native of Zurich advanced his sports career and crowned it with two Olympic participations, the European Championship title in 2001, World Championship silver in 2005 and a total of five European Championship medals and seven Swiss Championship titles.
After retiring from competitive sports following the London 2012 Olympic Games, Sascha Heyer first spent four years as Head of Marketing & Events for 4sports & Entertainment, where he developed, marketed and implemented major events such as the "Porsche European Open" in international golf and the "CEV Beach Volleyball European Championship Final". Heyer then worked for Dosenbach-Ochsner for a further four years, assisting with strategy development for Ochsner Sport and later managing the "Strategic Alliances" and "Team Sports" business units.
