Ex-MetaDesign strategist Gregor Herbst founds his own company
Gregor Herbst, former brand strategist at MetaDesign Zurich, is founding his own company. He wants to support companies in translating strategy into effective communication that enables transformation.
Uncertainty, high development dynamics and new forms of collaboration pose challenges for many companies. There is often a lack of orientation and a culture that enables transformation. Against this backdrop, translating strategy into effective communication and making it tangible within the company becomes a key factor. This transformation communication creates orientation, creates meaning and thus opens the way for change.
Holistic solutions instead of isolated solutions
"Over the past 15 years, I have supported and accompanied strategic changes at the interface of strategy, culture and communication," says founder Gregor Herbst. The aim: holistic solutions and connectable platforms that create more meaning, more impact and more value. Because the time for isolated solutions from silos is over, for corporations and SMEs alike, Herbst explains in a press release. "This is where I want to contribute to success with my know-how and my experience from large projects".
One example of his work is Mobiliar's strategy communication, which Gregor Herbst developed and implemented at MetaDesign. The multi-stage transformation campaign initiated change throughout the company and prepared Mobiliar for the digital transformation. Other examples include employer branding for Swiss Post, in which internal branding, community building and HR content marketing were merged, and the introduction of the newsroom organization, where culture, organization and communication had to be harmonized in a moderated process.
Success factor close cooperation
Complex challenges require partners who can translate the most diverse requirements into coherent solutions. "My clients often give me the feedback that they appreciate the way I work in a networked way across all disciplines - and that I think in a visionary way and also implement pragmatically," says Gregor Herbst. He is used to working closely with clients, always in the role that serves the project: "Depending on requirements, I develop strategies and concepts, advise and support managers as a co-pilot or complement the internal or external team as a co-creator".
The new consulting and services company offers services ranging from purpose development, strategy and transformation communication, HR and content marketing to newsroom development. Current clients come from the finance, service and culture sectors.
Gregor Herbst (43) studied journalism and business administration at the University of Zurich and most recently completed the Business Transformation Masterclass at Hyper Island in Stockholm. After working in journalism, publishing and on the client side in banking, he has spent the last 15 years supporting companies in strategic brand and communication issues as well as transformation processes. Most recently, Gregor Herbst was a Senior Brand Strategist at the global brand agency MetaDesign in Zurich, focusing on brand identity, employer branding and transformation campaigns. Herbst has worked for clients in the service, finance, healthcare, retail, insurance, energy, agriculture, industry, construction, transportation, logistics, hotel, culture and media sectors.
