Jung von Matt/Limmat advertises unfiltered for Wingo
Jung von Matt/Limmat has developed an unfiltered campaign for Wingo. The social media content conveys what Wingo stands for: a digital-first approach with straightforward solutions and an urban lifestyle. The campaign includes recycled cell phone cases and a podcast featuring people who are blazing their own trails.
In April 2020, the first social media formats were launched on Instagram and Facebook on the community's individual work situation and with digital hacks. From August 2020, Jung von Matt/Limmat and the telecommunications provider ignited the next stage of the campaign: A limited number of cell phone cases were designed from a huge Wingo advertising banner in collaboration with the young Zurich label Powch. In addition, Wingo launched its own podcast, which portrays people who have gone their own way and achieved something on their own. The new Social-Driven Creativity team from Jung von Matt/Limmat is largely responsible for the Hero Content. (Werbewoche.ch reported).
Recycled Phone Bag by Wingo and Powch
The phone cases were given away via Instagram and Facebook, a landing page, and 20 Minutes Lifestyle and an influencer campaign starting in August 2020. The limited-edition collection focuses on the reuse of a mega-poster that is no longer needed - the Powch label typically works with leather scraps left over from upholstery work in its own collections. The result is 100 cell phone cases, all of which are unique due to the pattern of the poster.
Unfiltered insights
Together with Zurich podcaster Mélanie Breitinger, Wingo presents a monthly podcast featuring people who have successfully forged their own path. The first guest is Christina Tobler Obregoso, owner of the Barranco restaurant in Zurich, which she opened against all odds in her mid-20s. Future guests come from various industries such as retail, sports, design, start-ups, and music and entertainment. "#unfiltered: The Wingo Podcast" can be subscribed to on Spotify and all popular portals.
Responsible at Wingo (Swisscom): Sabine Stoll (Communication Consultant), Jeffrey Gabriel (Digital Communication Manager), Nadia Etter (Content Creator), Dominik Spadoni (Head of Marketing). Responsible at Jung von Matt/Limmat: Sabrina Izumi (PR Consulting), Alexander Thöny (Project Management), Fabian Dörr (Client Direction), Christoph Kinsperger (Executive Strategy Director PR & Content). Video: Ivo Amarilli, Tobias Bühler (Madcom). Photography: Livio Federspiel. Podcast: Mélanie Breitinger. Postproduction: Jingle Jungle.
