Art.i.schock tailors new digital costume for casino theater
The Casinotheater Winterthur website has had a new look since Wednesday—with simplified navigation, without sacrificing any of its previous features. The comedy and cabaret venue sought advice from Art.I.schock for the relaunch.
The completely redesigned website is the last implementation of the new look that the Casino Theater gave itself last year (Werbewoche.ch reported). This unites the three mainstays stage, restaurant and events in a playful way.
With its modern tile design, the site offers intuitive visitor guidance according to target group. The audience does not have to do without proven elements such as Responsive Design or the possibility to order tickets online in the playbill. "The new site clearly visualizes the three pillars of the theater and underscores the diversity of our cultural activities," says Beat Imhof, Managing Director of the Casino Theater.
The relaunch was designed and implemented by the Zurich agency Art.I.schock. This agency was already responsible for last year's relaunch and also designs all of the Casino Theater's advertising materials.
Responsible at Casinotheater Winterthur: Steffi Carolino (Head of Marketing & Communications), Beat Imhof (Managing Director), Anna Kunz (Marketing). Responsible at Art.I.schock: Sylvia Brüggemann (concept, consulting), Lukas Koller (graphics), Kamil Demirci (programming).
