IFPI Austria wants to polish up the image of the CD

The Austrian music industry association IFPI Austria has launched an image and product campaign for the music CD. According to the press release, the central message of the initiative is "More in, more on, more on. Music on CD." The aim of the campaign is to draw the public's attention to the various advantages of the CD, such as the booklet with song lyrics and photos of the artists. One does not want to make bad in any case other publication forms such as MP3, Franz Medwenitsch, managing director of IFPI Austria, is quoted by Pressetext. It is rather a matter of positioning the CD more strongly again as a quality product.
The first concrete measures are to be implemented in February and March in cooperation with Media Markt, Saturn and Libro.