Compresso and Zimmermann Communications deliver campaign for Brack.ch
Brack’s current campaign, «Delivers More Than You Think,» deliberately focuses on the delivery promise. With this approach, Compresso and Zimmermann Communications have created a simple tagline that serves as a credible communication platform.
As a first step, a campaign was developed on this platform to showcase Brack.ch's wide range of analog and digital products.
With its TV, out-of-home and digital campaign "Supplies more than you think", Brack.ch shows that its product range has long since expanded beyond the "IT & Multimedia" world and now also includes products in the "Household & Living", "Supermarket & Drugstore", "Family & Baby", "DIY & Hobby" and "Sport & Leisure" categories. The poster campaign shows over 100 products in just four subjects: From game consoles and peelers to wine and vibrators. It is strikingly implemented in almost monochrome motifs, above which the signet "Delivers more than you think" is enthroned.
Product range at a glance
Two films also humorously communicate the breadth and diversity of the product range. To support the TV sponsorships, two billboards were produced, each with an intro and outro that echo the tone of the two films. The billboards also show real-life situations, thus building a bridge to the viewer.
The new campaign has been running since Monday and is also being implemented in the social media, on Brack.ch, in the Brack.ch sponsoring environment and various other measures.
Responsible at Brack.ch: Simon Thoma (Head of Marketing); Sandrine Knechtli (Head of Brand/Media); Michael Otto (Marketing Manager Brand/Media); Ragulan Vivekananthan (Marketing Manager Brand/Media). Responsible at Compresso: Fridolin Stauffacher (overall responsibility); Luisa Weidmann, Sascha Nadtochiy (strategy/consulting); Sean Dünki (art direction); Yannick Vogel (graphics). Responsible at Zimmermann Communications: Rolf Zimmermann (Strategy/Art Buying); Christoff Strukamp (Creative Direction); Ramon Alder (Art Direction); Florian Bieniek (Project Management).Responsible at Markenfilm Switzerland (film production): Lars Timmermann (director); Ulrik Bentzen (cinematographer). Photo production: Detail AG, Christian Egger.
