Contexta and Appenzeller cheese think it's high time for fondue
For the start of the fondue season, the Bernese agency Contexta stages the "run" on the spicy Appenzeller fondue.
If you want to sell, you have to stand out. It's no different with fondue. So it's only logical that the popular Appenzell alpine dairymen are also used for the melted cheese treat.
Contexta now stages the desire for fondue, in eye-catching and funny images: In each case, three Appenzell alpine dairymen can be seen in a hurry.
The campaign started on Monday nationally in analog and digital posters as well as on social media, in Ticino additionally with advertisements.
Responsible at SO Appenzeller cheese: Rudolf Hegg (Head of Sales Promotion and Marketing). Responsible agency: Contexta. Media: Media Cutter. Production: Caspar Martig, Süsstrunk & Jericke (image processing). Music: Nicolas Senn.
