British online store Lovehoney acquires Amorana
Lovehoney has acquired Amorana, the Swiss specialist in sexual wellbeing. Despite the acquisition by the British online retailer, Amorana’s management team will remain in place and is also considering expanding into other countries.
Lukas Speiser, founder and CEO of Amorana (Image: Andrea Monica Hug)
UK-based online sexual well-being products provider Lovehoney has acquired Amorana. The acquisition was completed on Thursday, the companies said. Lukas Speiser, founder and CEO of Amorana, will retain his role. Co-founder and CMO Alan Frei will also remain with the company in the same role, he added.
According to the release, Lovehoney is based in Bath, UK. The company, which has been in business since 2002, is a global online provider of sexual well-being products and focuses primarily on couples who "desire a pleasurable and fulfilling sex life." Since 2018, Lovehoney has been owned by Telemos Capital, a private investment firm based in London.
"We are delighted to partner with Lovehoney as it will enable us to further drive the growth and innovation of online retail in Switzerland and abroad," Amorana CEO Lukas Speiser was quoted as saying.
Sextech - meaning networked devices in the field of sexual wellbeing - is becoming increasingly popular. The lockdown led to consumers increasingly buying networked sex toys. A study by Juniper Research shows what trends there are in the sextech market. (Leslie Haeny)
