High voltage gets ready for the new Züritipp
Since the beginning of September, the Zurich city magazine Züritipp has been appearing in a new outfit and with a new content concept. Hochspannung draws attention to the new Züritipp with an advertising campaign.
With the new Züritipp concept, rigid structures are broken up in favor of more flexibility and for more space for current stories. After the relaunch was originally planned for spring, it was postponed to this fall due to the known situation (Werbewoche.ch reported).
The campaign draws attention to the resumed activity of the cultural, leisure and nightlife businesses. The protagonists are already practicing in the most beautiful anticipation in their own four walls how "waiter calling", "art admiring" or "leisure preparation" goes - of course always after the weekly reading of the new Züritipps.
Since the beginning of September, the campaign can be seen in and around Zurich on posters, advertisements, streetcar trailers, cultural pillars, and on various digital channels.
Responsible at Züritipp: Marcel Tappeiner, Gabriela Wettstein. Responsible for high voltage: Alexander Taiganidis, Matthew Katumba, Fritz Kreis, Tanja Kongolo, Monika Jagodzinski, Anna Kamm, Leiv Frey, Marc Müller, Joshiya Abiko (photography).
