Publicis has Roger Federer sing Beatles song for Sunrise
In Publicis« latest campaign for »Sunrise We,« tennis legend Roger Federer sings the Beatles song »With a Little Help from My Friends." The message: The more, the better.
A man sits on a chair in a darkened room and begins somewhat hesitantly to sing "With a little help from my friends" by the Beatles. The camera moves around him and reveals that it is Roger Federer. In the latest spot, the maestro sings the iconic song by the mushroom heads for Sunrise. But not alone, as gradually more people join in and help Roger make the performance even better and bigger. The song and the lyrics tell the real story: the more people join forces, the better it gets.
The tagline "The more. The better." refers not only to the song and the film itself, but also to what is being advertised with it: The new Sunrise We portfolio, which offers customers more benefits and discounts the more Sunrise We products they combine.
"It's not often that you can combine the greatest tennis player of all time with the greatest band of all time," says Thomas Wildberger, CEO of Publicis. "You need not only the right idea, but also the necessary conditions, such as the rights for the song and the right client for it."
A special shoot with a special mood
"Roger Federer has done a lot of things, but he has never sung. And even at that, he's anything but bad," explain David Lübke and Pablo Schencke, the creative directors behind the campaign. There's a good reason for that, they add: "We've rarely seen a shoot with more drive. Even though Roger was a bit more reserved at the beginning, over the course of the day he developed into the driving force behind the performance and had a lot of fun with it, was relaxed and authentic. You can feel that immediately when you watch the film."
The campaign launches on TV on Monday and can also be seen on numerous other channels from the end of September.
Responsible at SunriseAndré Krause (CEO); Stefanie Heller (Director Marketing & Communications B2B); Anna Leutar (Senior Marketing Manager Consumer Brand Communication). Responsible at Publicis: David Lübke, Pablo Schencke (Creative Direction); Cosima Pereira-Köster (Senior Art Director); Mathias Bart, John Lennon, Paul McCartney (Text); Jan Theus (Art Director); Anjali Kosman (Junior Text); Matthias Koller (Managing Director); Sandro Looser (Senior Account Director); Brigitte Meyer (Brand Director); Suzana Kovacevic, Carol Maag (Integrated Producers); Thomas Wildberger (CEO). Production: Stories (Film Production): Tobias Fueter (director); Fabian Wagner (DOP); Alessandro Biffi (edit); Jürgen Kupka (grading); Fabian Sturzenegger (sound design & final arrangement); Yves Bollag, Michèle Seligmann (executive producers); Nicole Spring, Andreas Schneider (producers); Massive Music (music supervision); Lina Baumann (photo production); Lukas Gansterer (photographer).
