"I used the lockdown to reposition myself".

m&kEwa Ming, how did you experience the lockdown period?

Ewa Ming: It was and still is a rollercoaster of emotions. During the lockdown phase, it was a time of acceptance, categorization and scenario thinking about what the dramatic situation in the event and meetings industry means for me, my company and the network, and how and whether there can be a way out of the crisis. Every day was different: sometimes dramatically negative, then again positively inspired with glimmers of hope. During this time, I used the peace and quiet in the office to develop new projects, independent of the "outside world". I also took out my drawer projects and gave free rein to my ideas and creativity. This activity motivated me.

What are your personal insights from these difficult months?

I realized how strongly the negative "outside" affected the "inside" and influenced me when I gave in to the negative messages too strongly and as if paralyzed. That's why I realized that you have to make a conscious effort to constantly find opportunities in a crisis. These rays of hope are then straws and have the positive quality of prompting you to take action. No matter what the idea, the main thing is to get out of paralysis. This shaping of future projects has triggered a real creative energy boost for me.

You are a stand-up woman. You have new projects on the go, even in times of coronavirus. Tell us about it.

A few days ago, the first "UnboXx" was carpentered and assembled in Switzerland. It is a new type of presentation system made of wood and on castors that can be set up extremely quickly. It is ideal for brands, products and messages that want to present or sell something in pop-up style - for example for promotions, shop-in-shops, at events or conferences. It is unique in that it is very space-saving (Euro pallet size when closed) and offers 8 square meters of branding space when open. The Unboxx is also sustainable as it is made of wood and is manufactured in Switzerland. As an agency, we offer the entire creative and design service on request, from the idea to logistics and marketing measures at the POS.

But that's not all, your agency now also offers video and photo services.

That's right. I have set up the "Limeriver Studio", a video and photo studio in my agency on Lindenbachstrasse. It allows speakers, experts and corporates to record their webinars, courses or talks easily, efficiently and cost-effectively in a multi-camera setup, to carry out live streaming and to benefit from our expertise in digital visibility and reach.

You already had your first event with the UnboXx system. How did it go?

It was a premiere and the reactions were very positive. It was exciting to see how participants came up with so many ideas for the use and possible applications. A brainstorming session was even spontaneously arranged with a few very interested people. I'm already looking forward to it.

Events, trade fairs and therefore the entire livecom industry need to reinvent themselves. How can UnboXx, like Limeriver Studio, contribute to this?

We offer efficient and cost-effective solutions for companies, brands or individuals to make themselves visible quickly. The UnboXx is perfect for live actions at a location or POS with traffic - even without an event. The LimeRiver Studio offers a hand to be present online or to build up a new reach. We work with experts and specialists in video marketing, production and post-production.

Where do you see yourself in five years' time?

As a committed, creative consultant, innovator and community designer who hopefully gives visibility to many people and companies, connects them live and online and brings them together for their success. I have no shortage of ideas and energy.