Nadine Hess becomes new head of marketing at Migros

There will be a change in the management of the Marketing Communications Directorate: Nadine Hess, currently Head of Brand Management, will take over as Head of the Marketing Communications Directorate. She succeeds Roman A. Müller, who has left the MGB at his own request due to "different views on the strategic direction". (Werbewoche.ch reported).

Nadine Hess joined the Marketing Communications Directorate at MGB in 2008. Through her various activities in the areas of market insight and communications research, she was able to acquire in-depth knowledge of customer behavior and the retail trade, according to the statement. In recent years, she has built up brand management. Among other things, she was responsible for sharpening the Migros umbrella brand, the successful repositioning of Migros Sélection, and various launches of private brands such as Migros V-Love recently.

In addition to a master's degree in economics from the University of Basel and a degree in business administration FH, Nadine Hess brings with her many years of experience in marketing and market research. During her studies, she also focused on topics such as trends, customer behavior and communication impact.